Tourism Queensland is the state government agency responsible for the marketing of Queensland tourism destinations and the development of the tourist industry in the state. The agency was established in 1979 as the Queensland Tourist and Travel Corporation.[1] Tourism Queensland was once part of the abolished Department of Tourism, Fair Trading and Wine Industry Development. Following a machinery of government change in 2009, it now operates from within the Department of Employment, Economic Development and Innovation.
Contents |
Tourism Queensland is located in Tourism Queensland House at 30 Makerston Street, in the Brisbane central business district. The agency has more than 10 overseas offices. Tourism Queensland has four main departments which are the Marketing Group, Destinations Group, Business Performance & Planning Group and the International Group.[2] The current tourism minister is Jan Jarratt while the current board chairman is Don Morris.[3]
Tourism Queensland collects statistics related to tourism in Queensland. Focus areas include source markets, destination markets and aviation.[4] The department has developed a Queensland tourism and travel advice website called Queensland Holidays. The agency periodically releases reports based on studies on niche markets, for example, ecotourism, backpacking and Bed and breakfast markets.[5]
The agency was responsible for the successful promotion campaign for Hamilton Island that was dubbed the 'Best job in the world'.[6] The 2009 Unreal Deals campaign was the agency's most successful domestic retail campaign ever.[7] Other recently run campaigns have targeted the Gold Coast, Sunshine Coast, tropical North Queensland and the Whitsundays.[7]
|
|||||||||||||